FJG to Spearhead New Legal Superbrand
29 March 2012 by Tony Fisher
Leading law firm Fisher Jones Greenwood LLP has become a QualitySolicitors firm as from March 28th. The firm has been selected amidst strong competition and from this date will be known as QualitySolicitors FJG.
QualitySolicitors are the UK’s first national legal brand. In a move destined to change the face of the UK legal market, QualitySolicitors will become the first recognised household name for legal services.
The move from FJG comes as a result of massive changes taking place in the legal market. These changes have made it possible for other institutions to provide legal services for the first time. To stay ahead of the competition, QualitySolicitors firms are required to commit to providing the highest possible levels of customer service including a free first consultation and same-day response service. With positive client feedback being the decisive factor in the application process, QualitySolicitors FJG will now undergo rebranding to the distinctive modern style of the new brand.
Senior Partner Tony Fisher commented, “We are delighted that our firm has been chosen to become QualitySolicitors FJG and even more so because we have been chosen on the basis of our own clients’ feedback. It is fantastic news for us and for the communities in which we operate. We believe that all areas in which we operate will benefit hugely from having a QualitySolicitors branded firm providing legal services locally. We have grown significantly recently and now have offices in Colchester, Chelmsford, Clacton and Central London. By joining QualitySolicitors we are building a sustainable business and we are confident that our plans for further expansion around Essex will be realised over the next few years.”
Quality Solicitors Chief Executive Craig Holt added, “The legal market is going to totally transform over the next couple of years. With a range of innovations in the coming months, we will change people’s entire experience of accessing legal services, making it a much easier and more enjoyable process. By providing a recognisable and trusted brand name, we will end the need for the time-consuming and often stressful task of having to choose between lots of different local firms.”
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