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      FJG Solicitors in Essex, Colchester, Chelmsford, London – Fisher Jones Greenwood
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      Initial lessons from GDPR

      10 November 2017 by Guest Author

      GDPR

      Since spring we have been trialling new communication messages on both our cold and warm appeals.

      Previously we only gave existing and potential donors two options:

      1. state if they preferred to be contacted by email rather than by post
      2. opt out of future mailings completely, by calling us.

      Now we include those options, plus

      • the option to opt in to appeals and newsletters
      • a tick box option to opt out of future mailings if they don’t want to call us.

      What we have found, is that our existing donors are still happy to stay in touch. The real impact has been with new donors. We are receiving a significant number of first time donations with the ‘opt out’ box ticked, meaning we can’t continue to mail those people, even though they have donated to us.

      Currently we are seeing about 25% of first time donations being impacted in this way. Only about 10% of donors are stating a positive preference for either, the newsletter, appeals, or both. The remaining 65% don’t state a preference at all, so we plan to mail this audience again with a future appeal, including the opportunity to once again ‘opt out’.

      If it continues, this change will definitely impact on our bottom line. We’ll see a decrease in the average value of a new donor over the lifetime of their support, and an increase in our donor attrition rate.

      No other form of direct mail, such as unaddressed door drops or magazine inserts has proven as effective in generating new income as addressed mail, and our return on social media advertising has been negligible.

      As a result we are looking at ways to increase the value of our mailings by including items such as blank greetings cards and stickers for our donors. We hope that this will not only increase the response rate to our appeals, but also encourage supporters to consider giving higher value gifts.

      Whether any potential increase in revenue outweighs the extra cost of these options remains to be seen.

       

      Trudi Brown

      Donor Development Manager

      Royal Hospital for Neuro-disability

       

      RHN online – www.rhn.org.uk | Facebook | Twitter

       

      The Royal Hospital for Neuro-disability (RHN)

      Founded in 1854, the RHN is a well-respected, charitable hospital and research centre, providing services for adults with brain injuries. Our Putney-based community provides specialist care, therapies and innovative technologies to meet the complex needs of people with profound disabilities.

       

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      Fisher Jones Greenwood is the trading name of Fisher Jones Greenwood LLP, a Limited Liability Partnership authorised and regulated by the Solicitors Regulation Authority and registered in England ( Number: OC305854 ). A list of members is available for inspection at the registered office at Charter Court, Newcomen Way, Colchester Business Park, Colchester, Essex CO4 9YA

      We are open for business and working remotely

      Here at Fisher Jones Greenwood Solicitors we would like to reassure all our existing and future clients that even in these uncertain and difficult times we are able to assist you with your current and future legal requirements.

      Like so many others, we are constantly monitoring and acting on Government advice and guidelines and as such our offices are temporarily closed to the public. You may, if you wish, visit our offices to post any correspondence and documents through letter boxes.

      As a result of our commitment to innovation and technology, we can and are maintaining a full service, albeit remotely, with all appointments being held digitally or via the telephone. Our case management system enables us to have full access to your electronic file from any location and we have a core team of staff processing all incoming post directly onto your file so that your legal adviser can continue to work with you. We are pleased to say that we do not currently anticipate any disruption to your matter.

      Please do not hesitate to contact your legal adviser by email or by telephone should you have any worries or concerns. Alternatively, please call our main switchboard number (01206 835300) and a message to return your call will be by relayed to the relevant person.

      Finally, everyone at FJG would like to wish you, your families and your colleagues well throughout this current crisis.

      Best wishes
      Paula Cameron
      Managing Partner