Make an enquiry

    Enquiry Form









    Contact

      Enquiry Form






      Supporting Document


      We are welcoming clients back to our offices Find Out More
      FJG Solicitors in Essex, Colchester, Chelmsford, London – Fisher Jones Greenwood
      • 0845 543 5700
      • [email protected]
      • Make an enquiry
      • Online Payment
      • Home
      • Services
        • Services for you
          • Advocacy
          • Civil & Commercial Disputes
          • Clinical and Medical Negligence
          • Conveyancing
          • Employment Law
          • Family Law
          • Children Law
          • Immigration & Visas
          • Notary Services
          • Personal Injury
          • Wills, Life Planning & Probate
        • Services for business
          • Academies Portal
          • Agricultural and Rural
          • Business Immigration
          • Commercial Dispute Resolution
          • Commercial Litigation
          • Professional Negligence
          • Commercial Property
          • Construction Law
          • Planning Consultancy
          • Corporate and Commercial
          • Education Services
          • Employment Law
          • Healthcare Services
          • International Services
          • Landlord & Tenant Services
        • Services by sector
          • Agriculture & Estates
          • Care Homes
          • Charities & Social Enterprise
          • Construction
          • Education Law
          • Energy
          • Family Owned Business
          • Healthcare & Dentistry
      • Our people
      • About us
        • CSR
        • Awards
        • Our Vision
        • Accessibility
        • Careers
        • Work Experience
        • Equality & Diversity
        • FLOCC
        • FJG Foundation
        • SAFE Forum
      • News, Events & Insights
      • Blog
      • Podcasts
      • Contact us
        • Colchester
        • Chelmsford
        • Clacton-on-Sea
        • Billericay
        • Braintree
        • Frinton-on-Sea
        • Holland-on-Sea
        • London

      Ikea set to reinvent the book

      12 September 2014 by Marketing Team

      FJG Marketing
      Ikea

      Ikea have released their brand new innovative catalogue, the bookbook…

      Ikea, the flat pack furniture emporium who sell a shed load of meatballs on the side, are rolling back the years with their not so ground-breaking catalogue design, the paper book! Everywhere else you look, we are told to “find our full range online” or to “browse our online catalogue”. Of course in today’s modern world, this is in no way negative. But from time to time, it is necessary to live in the physical world and act outside of the intangible.

      Like Argos, Ikea are sticking with a more traditional, paper catalogue which acts much like a book, or as they call it “the bookbook”. You can flick between pages with your fingers and fold the corner to bookmark a page, you can roll it up and stick it in your back pocket or use it as a coaster to protect your antique coffee table. However you decide to use this catalogue, we can be certain of one thing, it will always be more than multiple pages bound together by cheap glue.

      Ikea market their catalogue ingeniously by emulating that of the iPad. The parody is obvious from the start, as we are told about the catalogues “eternal battery life” and “tactical touch technology which you can actually feel”, whilst being totally free of lag “no matter how fast you scroll”. This may seem like simple advertising, but Ikea are experiencing some serious success as the YouTube video has been viewed over 10 million times since being published on the 3rd September (today being the 10th). The important aspect of the video is its ability to interest the viewer, who then spreads the news. So the beauty of the catalogue campaign is its potential reach. You know about the 10 million or so viewers in just one week already, but over 1,500 stories had also been published online about the catalogue in just 24 hours. Now simply relate that to the amount of awareness and potential customers Ikea will receive, regardless of whether they use the physical catalogue or Ikea’s online one and either way, the Ikea brand is being viewed, shared and discussed over social media across the world.

      This commercial is effectively a joke that Ikea shared with us, encouraging us to like Ikea more than we already do. It’s a joke that has made 10 million people laugh on YouTube and one that shows the evolving world of advertising and technology. Adverts aren’t always the hard sell they once were and even though technology is everywhere, in ground-breaking adverts and in every other profession, books clearly still have their place.

      Authors
      Archives
      Subscribe to RSS feed

      Recent Posts

      • Worth the wait
      • What is a section 37 report?
      • What is a section 7 report?
      @FJGSolicitors

      We've had a 5* review from Zoe: Moving home https://t.co/4lbJehtq0g

      19 hours

      RT @MistleyCC: How good did the new T20 kit look on Thursday?! 🔥 A massive thanks to @FJGSolicitors for sponsoring our kit this year! https…

      1 day

      We've had a 5* review from Nicholas: EXCELLENT ADVICE AND VERY EFFICIENT https://t.co/4lbJehtq0g

      2 days
      Billericay 01277 623132
      Braintree 01376 552828
      Chelmsford 01245 890110
      Colchester 01206 835300
      Clacton 01255 323103
      Frinton 01255 514100
      Holland-on-Sea 01255 818900
      London 08455 435700
      Sudbury 01787 373387
      • Disclaimer
      • Accessibility
      • Terms & Conditions
      • Privacy Policy
      • Cookies
      • Price & Service
      • Signup to our Newsletter
      • COVID-19 Risk Assessment

      Fisher Jones Greenwood is the trading name of Fisher Jones Greenwood LLP, a Limited Liability Partnership authorised and regulated by the Solicitors Regulation Authority and registered in England ( Number: OC305854 ). A list of members is available for inspection at the registered office at Charter Court, Newcomen Way, Colchester Business Park, Colchester, Essex CO4 9YA

      This website uses cookies & data collection

      Our website uses cookies, which are small text files that are placed on your computer by websites that you visit to distinguish you from other users. They are widely used in order to help website owners like us provide you with the best user experience possible. They also provide us with information that can help us improve our websites and marketing activities. By clicking an item or link on this website, you agree to the use of cookies and other data collection.

      Find out more

      We are welcoming clients back to our offices

      Differing tiers and three lockdowns later, Fisher Jones Greenwood Solicitors are now pleased to be able to welcome clients safely back to our offices.

      Remote working and the digitalisation of the way we work, have been key to keeping FJG and the rest of the country going.

      • We are now able to offer, pre-booked face-to-face appointments. Although, we are still able to offer remote appointments if preferred.
      • You can continue to visit our offices at any time to post any correspondence and documents through letterboxes.

      If you are visiting an FJG office, covid-19 safety rules of social distancing, hand sanitization, and the wearing of masks will still apply.

      • Please be aware you will also need to have your temperature taken on arrival.
      • There will also be protective screens in place to protect you and our staff.

      Please do not hesitate to contact your legal adviser by email or by telephone should you have any worries or concerns. Alternatively, please call our main switchboard number (01206 835300), and a message to return your call will be relayed to the relevant person.

      Best wishes
      Paula Cameron
      Managing Partner