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      FJG Solicitors in Essex, Colchester, Chelmsford, London – Fisher Jones Greenwood
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      Initial lessons from GDPR

      10 November 2017 by Guest Author

      GDPR

      Since spring we have been trialling new communication messages on both our cold and warm appeals.

      Previously we only gave existing and potential donors two options:

      1. state if they preferred to be contacted by email rather than by post
      2. opt out of future mailings completely, by calling us.

      Now we include those options, plus

      • the option to opt in to appeals and newsletters
      • a tick box option to opt out of future mailings if they don’t want to call us.

      What we have found, is that our existing donors are still happy to stay in touch. The real impact has been with new donors. We are receiving a significant number of first time donations with the ‘opt out’ box ticked, meaning we can’t continue to mail those people, even though they have donated to us.

      Currently we are seeing about 25% of first time donations being impacted in this way. Only about 10% of donors are stating a positive preference for either, the newsletter, appeals, or both. The remaining 65% don’t state a preference at all, so we plan to mail this audience again with a future appeal, including the opportunity to once again ‘opt out’.

      If it continues, this change will definitely impact on our bottom line. We’ll see a decrease in the average value of a new donor over the lifetime of their support, and an increase in our donor attrition rate.

      No other form of direct mail, such as unaddressed door drops or magazine inserts has proven as effective in generating new income as addressed mail, and our return on social media advertising has been negligible.

      As a result we are looking at ways to increase the value of our mailings by including items such as blank greetings cards and stickers for our donors. We hope that this will not only increase the response rate to our appeals, but also encourage supporters to consider giving higher value gifts.

      Whether any potential increase in revenue outweighs the extra cost of these options remains to be seen.

       

      Trudi Brown

      Donor Development Manager

      Royal Hospital for Neuro-disability

       

      RHN online – www.rhn.org.uk | Facebook | Twitter

       

      The Royal Hospital for Neuro-disability (RHN)

      Founded in 1854, the RHN is a well-respected, charitable hospital and research centre, providing services for adults with brain injuries. Our Putney-based community provides specialist care, therapies and innovative technologies to meet the complex needs of people with profound disabilities.

       

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      Fisher Jones Greenwood is the trading name of Fisher Jones Greenwood LLP, a Limited Liability Partnership authorised and regulated by the Solicitors Regulation Authority and registered in England ( Number: OC305854 ). A list of members is available for inspection at the registered office at Charter Court, Newcomen Way, Colchester Business Park, Colchester, Essex CO4 9YA

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      We are welcoming clients back to our offices

      Differing tiers and three lockdowns later, Fisher Jones Greenwood Solicitors are now pleased to be able to welcome clients safely back to our offices.

      Remote working and the digitalisation of the way we work, have been key to keeping FJG and the rest of the country going.

      • We are now able to offer, pre-booked face-to-face appointments. Although, we are still able to offer remote appointments if preferred.
      • You can continue to visit our offices at any time to post any correspondence and documents through letterboxes.

      If you are visiting an FJG office, covid-19 safety rules of social distancing, hand sanitization, and the wearing of masks will still apply.

      • Please be aware you will also need to have your temperature taken on arrival.
      • There will also be protective screens in place to protect you and our staff.

      Please do not hesitate to contact your legal adviser by email or by telephone should you have any worries or concerns. Alternatively, please call our main switchboard number (01206 835300), and a message to return your call will be relayed to the relevant person.

      Best wishes
      Paula Cameron
      Managing Partner