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      Will you ‘like’ Facebook’s latest ad update?

      12 August 2016 by Ashton Carter

      Ashton Carter
      Like

      If you are a Facebook user who is currently using an ad-blocker to prevent ads from appearing on the page, you may be in for a shock.

      Facebook has announced yesterday that they are to begin showing ads on their desktop site even for people who are currently using ad-blocking software. This is in a bid to grant people more control over the ads that they see appearing on the site.

      Facebook have re-designed their ad formats, performance and controls to offer a better user experience. These new preferences will allow users more control about the types of ads that appear on the site – if you are tired of seeing an advert for a particular product or brand, you can simply remove that brand from your preferences. Facebook believes that once users have a higher level of control over the adverts that they see, the need for ad-blocking software will disappear.

      The blog post announcing the change was silent on whether or not users will have the ability to choose not to display any ads whatsoever, but for now, the ads will only be appearing on the desktop site, which means that mobile users should remain ad-free.

      Facebook has not revealed how it intends to circumvent the ad-blocking software but presumably this will spark an arms race with ad-blockers who will be devoting efforts to releasing new updated software which will continue to prevent ads from appearing on the page.

      If you are looking for advice on intellectual property, a merger or acquisition or any other commercial matter, feel free to contact our Corporate and Commercial Department on 01245 584515 or [email protected]

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      We are welcoming clients back to our offices

      Differing tiers and three lockdowns later, Fisher Jones Greenwood Solicitors are now pleased to be able to welcome clients safely back to our offices.

      Remote working and the digitalisation of the way we work, have been key to keeping FJG and the rest of the country going.

      • We are now able to offer, pre-booked face-to-face appointments. Although, we are still able to offer remote appointments if preferred.
      • You can continue to visit our offices at any time to post any correspondence and documents through letterboxes.

      If you are visiting an FJG office, covid-19 safety rules of social distancing, hand sanitization, and the wearing of masks will still apply.

      • Please be aware you will also need to have your temperature taken on arrival.
      • There will also be protective screens in place to protect you and our staff.

      Please do not hesitate to contact your legal adviser by email or by telephone should you have any worries or concerns. Alternatively, please call our main switchboard number (01206 835300), and a message to return your call will be relayed to the relevant person.

      Best wishes
      Paula Cameron
      Managing Partner