Press release

Fisher Jones Greenwood is set to have its growth plans amplified once more through the appointment of Ajay Solanki as Head of Digital Marketing at our parent legal services business, Lawfront.

Ajay will lead the digital strategy to elevate the profile and performance of law firm Fisher Jones Greenwood LLP (FJG), which is part of legal services business Lawfront and has offices in Essex, Suffolk and Central London and the three other firms in the Lawfront group.

With more than 15 years of experience in the finance, automotive, retail, and telecommunications industries, where he has transformed operations to make them highly efficient, automated, and commercially valuable, Ajay will oversee a team of five regional digital marketers.

He brings a wealth of experience to the role having worked in director-level positions focusing on all aspects of digital marketing strategy, CRM (Customer Relationship Management) performance, and strategic digital growth and transformation.

Backed by private equity firm Blixt, Lawfront provides legal services to individuals and businesses through leading regional law firms FJG, Nelsons, Farleys and Slater Heelis.

Backing these firms to achieve their growth ambitions, Lawfront provides investment in people, technology, cross-group collaboration and further local acquisition, with the support of a highly experienced central team. Due to this unique business model, Nelsons completed two merge-in acquisitions last year, helping to strengthen its services and amplify its growth goals.

Axel Koelsch, Chief Operating Officer of Lawfront, said:

“Ajay is the next natural step for growing Lawfront’s value proposition. His appointment is pivotal in supporting the incredible and unique firms within our group whilst also building on our brand presence and educating on Lawfront’s key USP’s and unique proposition in a competitive marketplace.

“Digital marketing is key for our growth, and Ajay possesses the perfect blend of skills to lead our digital marketing team to success. His expertise in enabling businesses to grow profitably, disrupt markets, and deliver a competitive advantage through digital mediums will be invaluable to Lawfront’s ambitious growth goals through strategic acquisition.”

Following Lawfront’s eighth acquisition, and its third in the past 12 months, Ajay’s role is pivotal for the business to continue its ambitions to be among the top 40 UK firms and achieve a total revenue of £150 million.

Ajay said:

“Lawfront stands at the forefront of a constantly evolving legal landscape, where a strong digital marketing strategy is essential. This opportunity to lead a talented team of digital marketing professionals, with the backing of Lawfront, is incredibly exciting.

“Lawfront stands at the forefront of a constantly evolving legal landscape, where a strong digital marketing strategy is essential. This opportunity to lead a talented team of digital marketing professionals, with the backing of Lawfront, is incredibly exciting.

“Together, we will drive strategic growth and digital transformation across the group’s law firms, ensuring that our value proposition resonates powerfully with our clients. I am eager to contribute to Lawfront’s journey as we harness the potential that digital marketing can achieve.”

Lawfront’s vision is to build a high-quality, national business, dedicated to its people, and retaining the very best in the profession to provide the very best possible service to clients.

About Lawfront:

Lawfront provides legal services to individuals and businesses through leading regional law firms: Farleys, Fisher Jones Greenwood, Nelsons, and Slater Heelis. Backed by private equity fund Blixt, its vision is to build a high-quality, national business, dedicated to its people, and retaining the very best in the profession to provide the very best possible service to clients.

Lawfront backs its regional firms to achieve their growth ambitions through investment in people, technology, cross-group collaboration and further local acquisitions, with the support of a highly experienced central team.

For more information about Lawfront, contact [email protected]

About Fisher Jones Greenwood LLP (FJG)

Fisher Jones Greenwood LLP, a member of Lawfront since 2021, is a prominent law firm offering a comprehensive range of legal services to corporate, public and private clients from its offices in Essex, Suffolk and central London.

With the added strength and resources of the central team at Lawfront, and an unwavering commitment to providing legal advice and representation with a conscience, Fisher Jones Greenwood LLP delivers exceptional support with integrity and care.

For more information about FJG, contact [email protected]