When a long-established business changes hands, it represents a significant milestone – one that requires careful handling and clear judgement at every stage. In advising on the sale of Grape Passions Limited to Peter Graham Wines Limited, Fisher Jones Greenwood guided the sellers through a complex transaction from initial discussions through to completion.
Grape Passions Limited, an independent merchant to a trusted name in the sector
Grape Passions is a family-run, independent wine merchant based in Witham, Essex. Founded in 2005 by wine enthusiasts Mark and Kay Soudah, the business has built a strong reputation for sourcing exceptional wines from around the world, developing its own brands, and delivering outstanding customer service. Over time, it has grown into a trusted wholesale partner for a wide range of hospitality businesses. For a buyer, that kind of track record brings both opportunity and expectation, making the detail behind the transaction all the more important.
A move that strengthens presence across East Anglia
Peter Graham Wines is an established independent wine specialist based in Wymondham, Norfolk, serving the East Anglia region for more than 25 years. The acquisition of Grape Passions represents a strategic opportunity to strengthen its presence in Essex, while bringing together two like-minded teams with a shared passion for wine.
What sits behind the sale of Grape Passions Limited
Ashton Carter
The transaction was led by Ashton Carter, Head of Corporate & Commercial at Fisher Jones Greenwood, with support from colleagues across the firm. Ashton guided Mark and Kay through each stage of the sale process, ensuring they were fully informed of the legal considerations underpinning their commercial decisions. That level of clarity is often what allows decisions to be made with confidence at key points in the process.
“We struck gold” – choosing the right advisers
Mark and Kay Soudah, Grape Passions Limited, commented:
“Selling a business is both exciting and stressful. Having the right partners to support the process is absolutely crucial, and with our accountants, Barrons Corporate Finance, and legal advisers, Fisher Jones Greenwood, we struck gold.”
A significant moment for the founders – and what comes next
Ashton Carter added:
“We are delighted to have advised Mark and Kay on the successful sale of Grape Passions, following many years of dedication in building the business. It has been a pleasure to support them throughout the process, and we wish Mark, Kay and the Peter Graham Wines team every success in this exciting next chapter.”
Working alongside financial advisers to deliver the outcome
Fisher Jones Greenwood worked closely with Barrons Corporate Finance, which advised Mark and Kay on the financial aspects of the transaction.
For business owners thinking about their next step, whether selling, acquiring or planning, our Corporate & Commercial team is here to help. Contact us via our online enquiry form or call us on 08455 435 700.